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KDF-55 + calcium sulfite
Dual-action media built for hot water, targeting the metals and chlorine that coat hair.
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Two-minute install
Hand-tightens onto any standard arm. No plumber, no tools, no landlord.
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90-day cartridge
One twist to change. Refills always in stock.
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Optimized Water Pressure
Engineered internal flow for high pressure with zero loss.
The problem
It isn't your shampoo. It's your water.
Dissolved minerals in tap water cling to the hair shaft and leave a microscopic coating. Coated hair is brittle hair — and brittle hair snaps. That's what you see in the brush, in the drain, and in the short flyaway strands that read as frizz.
Chlorine does the parallel job on skin, stripping the barrier that holds moisture in. You feel it as tightness within a minute of getting out, and dryness that moisturiser never quite fixes.
Thirty seconds
Is it your water?
Tick anything that sounds familiar. There are no wrong answers and nothing to sign up for.
The showerhead
AURA Filtered Showerhead | The Clean Beauty Shower
$112.97$49.00
Less breakage, less frizz, softer skin. Black, Chrome or White — cartridge fitted and ready to use.
Free shipping · 60 nights to change your mind · Secure Checkout
The honest maths
About $0.40 a shower.
The showerhead is a one-off. After the first year it is only cartridges, which brings it down to roughly $0.27 a shower.
Assumes one shower a day and four cartridges a year. Your mileage varies with household size and water hardness.
Hair
Less breakage, less frizz
Strip the mineral coating and strands stay flexible instead of brittle. Less snapping when you brush it out, and fewer of the short broken flyaways that read as frizz. Hair feels softer because there is nothing sitting on it.
Skin
Moisture that stays put
Without chlorine stripping the barrier, skin keeps the hydration it already had. Most people notice it first on the backs of the arms and the shins — the tightness after towelling off simply stops.
Home
A cleaner shower, with less effort
Less mineral carry-through means less of the white film that settles on glass, tile and grout. The shower stays looking clean between deep cleans — and colour-treated hair holds its tone longer between salon visits.
Installs in two minutes
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01 — Unscrew
Turn your old showerhead counter-clockwise by hand. It comes away in seconds.
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02 — Wrap
Wind the included plumber's tape around the shower arm. Three turns is plenty.
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03 — Twist on
Hand-tighten AURA, flush it for thirty seconds, and step in.
Side by side
Why not just any showerhead?
| Feature | AURA | Standard head | Basic filter head |
|---|---|---|---|
| Heavy metals and rust | Yes | No | Often not |
| Scale and limescale | Yes | No | Varies |
| Filters chlorine | KDF-55 + calcium sulfite | No | Varies |
| Cartridge in the box | Yes, 90 days | n/a | Sometimes extra |
| Water pressure | Concentrated, not reduced | Unchanged | Commonly reduced |
| Trial period | 60 nights, full refund | None | Varies |
Reflects typical products in each category, offered as general guidance rather than a test of any specific competing product.
Refills
Never run out
A cartridge runs for up to 90 days. When yours is due, a replacement is one twist and one order away — or subscribe and one arrives before you need it, at 10% off.