AURA Filtered Showerhead | The Clean Beauty Shower

If your hair snaps when you brush it, frizzes where it's broken, and feels rough however much conditioner you use — it may not be your shampoo.

Dissolved minerals in tap water cling to the hair shaft and leave a microscopic coating. Coated hair is brittle hair, and brittle hair breaks. That's what you see in the brush, in the drain, and in the short flyaway strands around your hairline.

Chlorine does the parallel job on skin, stripping the lipid barrier that holds moisture in — which is why skin feels tight within a minute of getting out.

AURA treats both in the last three inches before the water reaches you, the only place it can be treated without re-plumbing your home.

What changes

• Less breakage. Without the mineral coating, strands stay flexible instead of brittle. Less snapping when you brush, less hair in the drain.
• Less frizz. Much of what reads as frizz is short broken strands standing up. Fewer breaks, smoother surface.
• Hair that feels stronger. Uncoated hair has weight and slip to it rather than the straw-like grip of mineral buildup.
• Skin that holds moisture. With the barrier intact, the tightness after towelling off stops.
• Colour that lasts longer. A genuine secondary benefit — minerals pull tone out of colour-treated hair, so filtering them buys you time between salon visits.

What makes it different

• Dual-action filtration. KDF-55 and calcium sulfite, layered. Both chosen for hot water specifically, where most conventional filter media underperform. Together they target dissolved heavy metals, rust, free chlorine and chemical odour.
• Pressure you can feel. Filtration usually costs you flow. The nozzle plate concentrates water rather than spreading it, so the spray reads as firm with a cartridge in place.
• Built for treated hair. Colour-treated, keratin-treated and curly hair have a more open cuticle, so they trap minerals faster. This is where the difference shows soonest.
• Two-minute install. Threads onto any standard half-inch shower arm by hand. No plumber, no tools, nothing cut or drilled — it comes with you when you move.
• Designed to stay on the wall. A minimal silhouette in Black, Chrome or White. It reads as a fixture, not a gadget.

What's in the box

• One AURA Filtered Showerhead in your chosen finish
• One AURA Beauty Filter cartridge, already fitted, good for up to 90 days
• Plumber's tape for a quick, leak-free seal

You don't need to buy a filter separately to start using it. Spares and subscriptions are for when the first cartridge runs out.

Installing it

1. Unscrew your old showerhead by hand — it turns counter-clockwise and comes away in seconds.
2. Wind the included plumber's tape around the shower arm, three turns clockwise.
3. Thread AURA on until snug, run the water for thirty seconds to flush the cartridge, and step in.

Changing the cartridge

Twist the housing open, lift the spent cartridge out, drop the new one in. No tools, no shutting off the water, and the showerhead never leaves the wall. Replace every 90 days in most homes, or every 60 in hard-water areas and larger households. The clearest signal is your nose — when you can smell chlorine again while the hot water runs, it's due.

One-time or subscribe

Buy once and you owe nothing more; reorder a cartridge yourself in three months. Or choose Subscribe & Save: 15% off the showerhead today, a spare cartridge with your order, and a fresh one every 90 days at 10% off. Skip a delivery, change the date, pause or cancel at any time from your account — no minimum number of deliveries, no cancellation fee.

Fit and finishes

Black, Chrome and White. Same showerhead, same filtration — only the finish differs. Standard half-inch thread fits virtually every shower arm in North America, the UK and Europe.

Honest limits

AURA is a cosmetic water-filtration product. It reduces the mineral coating that makes hair brittle and prone to breaking. It is not a medical device and is not a treatment for hair loss, acne or any skin or scalp condition. It won't change hair that grew before you fitted it — the difference shows on new growth and on strands that haven't yet been stripped.

It's a shower filter, not a drinking-water purifier. Filtration performance varies with your local water chemistry, pressure, temperature and cartridge age. If your building already has low water pressure, AURA won't fix the building — but it won't make it worse.

Sixty nights, then decide

Water quality is invisible until it isn't, so we don't ask you to take our word for it. Use AURA every day for two months, the way you already shower. If your hair and skin haven't made the case by then, write to us and we'll refund you in full — and you keep the cartridge. Free shipping on every order, dispatched within one business day.